42West Partner And Oscar Strategist Cynthia Swartz Departing To Begin Own PR Firm

EXCLUSIVE: Cynthia Swartz, who grew to become someone at PR giant 42West six several weeks after Leslee Dart left PMK to create her very own company at the end of 2004, is settling her exit. Swartz, who spent 13 years employed by Harvey and Bob Weinstein at Miramax before joining 42West in May 2005, is a vital Oscar-season strategist and skilled launcher of independent film campaigns. This past year, her Oscar-season clients incorporated The Social Networking. Swartz is dealing with the 42West brain-trust to develop a workable exit plan to ensure that she will form her very own PR shingle. I am told that her longtime partners are now being encouraging which it's expected they'll collaborate on future projects. The exit should happen shortly, and we'll convey more about this because it originates. The timing is interesting, since honours season gears up again using the Telluride and Toronto festivals.