Broadway harvests large holiday dollars

Broadway sales in Week 26 (November. 21-27) proven once more that Thanksgiving is a good time to be on Broadway -- no less than if you're a recognised hit that holiday site site visitors flock to find out.This type of in-demand productions can, ultimately, make use of the spike with time-sensitive ticket demand to usher in huge premium-cost profits. Here's an example: "It of Mormon" ($1,677,963), which carried out nine perfs instead of the typical eight and drenched an average cost-paid out-per-ducat from the stratospheric $170.The holidays might be a difficult time to promote most plays, however, as evidenced by slippage even at "The Mountaintop" ($575,900), "Relatively Speaking" ($520,264) and "Other Desert Urban centersInch ($501,005), three from the season's better-undertaking non-tuners. Overall Rialto cume hit $28.millions of for 34 shows round the boards (versus. $26 million for 39 shows throughout last year's Chicken Day frame). Attendance around 270,000 was around 85% of capacity.With Thanksgiving over, Broadway's overall sales will drop lower to somewhat less stellar levels, but look poised to remain healthy throughout December and to the bonanza in the Christmas-New Year's frame.The 24 musicals made $23,439,000 for 83.5% in the Broadway total, with attendance of 214,872 plus an average paid out admission of $109.08.The Ten plays made $4,647,475 for 16.5% in the Broadway total, with attendance of 54,686 plus an average paid out admission of $84.98. Contact Gordon Cox at gordon.cox@variety.com